Citizen Food Futures /
We'd love to hear your thoughts on the topics discussed below. What would be your ideal food future? What foods would you be willing to give up to help combat climate change? To design a better food system for us all, we're going to have to work together. Comment and share to help us keep the conversation going.


The final video in this series comes from Dr Jo Mylan, Senior Lecturer in Sustainability and Innovation at the University of Manchester and co-organiser of the Citizen Food Futures event. Jo sums up the 10 visions presented over the course of the event and offers some thoughts on common aspects of these visions and how we may move forward to bring about a collective Citizen Food Future that benefits us all.

She also offers thanks, on behalf of the Citizen Food Futures team, to all that have viewed the visions presented and got involved through social media. This website and our social media channels will stay open for the time being so please view, comment on and share the videos.

" A key dimension of climate change is water scarcity. So for a sense of perspective the Institute of Mechanical Engineers reckons that a single kilogram of beef requires around 15,000 litres of water to produce. This is a lot compared to something like potatoes for instance that only require 300 litres per kilogram"

Dr. Claire Hoolohan is a Research Fellow at the Tyndall Centre for Climate Change Research at the University of Manchester. She is a social scientist working with social practice theories in the field of sustainable production and consumption. Her research explores the social dimensions of global challenges such as climate change adaptation and mitigation, low-carbon food and water use. In this video, Claire expresses the importance of the relationship between food and water resources. She also stresses the impact of meat consumption and food waste whilst reflecting on the impact of the Covid pandemic on how we produce and consume food.



"Free market orthodoxy suggests that the food industry can meet our needs in an affordable and convenient manner, as long as they are given freedom to innovate, accurate information about the costs of producing food and a clear understanding of what consumers want."

Dr Adrian Morley is a Research Fellow in sustainable food systems at Manchester Met and one of the co-organisers of the Citizen Food Futures event. In this video, he presents the perspective of free market thinkers who argue that industry and capitalist interests are, on the whole, best placed to meet the challenges of providing goods and services to people. At it's most fundamental level, this approach advocates that businesses should have as much freedom to operate as possible and that progress should be through voluntary, market based pressures rather than regulation. Adrian questions this approach and asks whether industry can really react as strongly and quickly as required in the face of food system challenges.